Shubhra Motgill

Responsible for developing ongoing awareness, acquisition and growth strategies via SEO, Paid, Email, Influencers, etc.

Managing $2M+ quarterly budgets across platforms.

Experience in strategizing and executing impactful digital marketing strategies across Google, Youtube, Facebook, Instagram, Tiktok, Twitter, DV360, Quora, Reddit, etc. for our TLDs such as .online, .store, .tech, etc. across the globe.

Devising & forecasting Quarterly Growth Plans through projections and Budget Requirements.

Responsible for Copywriting, Brand Messaging, Media Planning.

Working with external partners - agencies and vendors to understand Growth Opportunities and to ensure that all campaigns are planned, tracked and operated towards specific business and growth objectives.

Working meticulously on Acquisition, Funnel Marketing, Bounce Rate & Conversion Rate Optimization, A/B tests, and multivariate experiments to test hypotheses and drive innovation, Growth, etc.

Oversee monthly social media content calendar, creating social specific content strategies.

Identify trends and curate insights through data analysis by creating visually interactive dashboards on Excel, Data Studio, Tableau, etc.

Collaborating with internal teams such as Content, Brand, Design, Devs to effectively deliver goal-oriented results.

Working end to end from Product Roadmap, Product Wireframing, Product Launch for our newly launched Namespinner that only spins brand names with Radix-owned TLDs.

Rolling out Qualitative as well as Quantitative Surveys for Pre & Post Campaign Phase to understand product awareness and insights.

International SEO experience On Page, Off Page, Technical. Found new ways to generate traffic using SEO. Google and Bing SEO. Working Knowledge of WordPress, HTML, CSS, Javascript.

Working Knowledge of Google Analytics, Google Data Studio, Excel, Semrush, Ahrefs, Spyfu, Hotjar, Mouseflow, Clevertap, Appsflyer, WebEngage, Hubspot, etc

Worked with startups and brands (B2B, B2C & D2C) across verticals such as Travel, Ecommerce, Logistics, Edtech, etc.

Hands-on knowledge of executing UAC, In-App, Shopping, Catalogue Sales, Conversions, Lead Gen ads.

Have handled Marketplace Ads such as Amazon ads.

Have handled campaigns for brands like Goldsgym, Zepo, Rage Coffee, Femina, etc.

Achieved a Quality Score of 10 for many Generic Keywords thereby doubling the CVR.

Increased the ROAS from 2.5x to 4.2x for Ecom Brands.

Increased the App Install Rate by 23% by continuous testing images, videos, titles, etc.

Got websites to rank in top 3 for their primary keywords within 3-4 months.

Reduced Email Unsubscription rate by 22%.

Increased Referral rate by 26%.

Directly involved for the flagship clients in digital strategy, media & account planning, serting up best practices for Conversion Rate Optimisation, overseeing delivery and driving results across various industries.

Created a Trainee Management System on PHP. It records the attendance, projects, activities done by the interns and trainees.

Leadership Experience - Held the position of President, Vice President across Business Club, Event Management Club, Entrepreneur Development Cell in College throughout.